This is the Koikeya Pride Potato Nihon no Kamiwaza Charcoal Grilled Hida Beef, , a kettle-style potato chip featuring a charcoal grilled Hida beef seasoning.

The chips presented in irregular sizes ranging from approximately 3–5 cm in diameter and 1–1.5 mm in thickness. They carried a light yellow hue with large dark brown flecks of pepper, finer red-brown beef seasoning, and scattered white salt crystals. Aroma opened with a strong savoury beef profile layered with noticeable charcoal smokiness.

Initial contact delivered a sweet-savoury beef profile alongside a firm crisp crunch characteristic of kettle-cooked chips. The structure fractured cleanly with a dense crunch before softening progressively. Through the mid-palate, the umami profile intensified in a way that recalled rendered beef fat melting across the palate. Pepper notes gradually emerged, introducing a restrained but lingering heat that sharpened the otherwise rich flavour structure. The charcoal grilled character was present from the opening bite but became significantly more pronounced towards the finish. Towards the finish, the smoky grilled profile dominated, lingering heavily alongside savoury beef notes and residual pepper warmth. The aftertaste remained intensely smoky for an extended period.

Overall, a kettle-style potato chip with a rising progression from sweet savouriness into deep charcoal smokiness, resulting in a highly flavour-dense and cohesive product.

This Koikeya Pride Potato Nihon no Kamiwaza Charcoal Grilled Hida Beef contained 52 g. It was produced in Japan and purchased in Sydney, Australia in 2026.