This is the Simply Snacks Potato Chips Sour Cream & Chives. Simply Snacks was introduced under the Smith’s parent brand, targeting the premium market with a focus on simple, natural products made from high-quality ingredients that are both delicious and marketed as healthier choices.

The chips had the appearance of thick-cut, kettle-cooked potato chips, with a white seasoning coating and a tangy sour cream and onion aroma. However, despite their appearance, they lacked the extra level of crunch typically expected from thick-cut, kettle-cooked chips. The seasoning was immediate, delivering a familiar tangy sour cream and chive profile with a subtle herbaceous note, closely resembling standard sour cream and chives flavours found in the Western market. Unlike the cracked black pepper variety, these chips did not have an off-putting sweetness, instead maintaining a solid savoury balance. Mid-bite, a robust potato flavour emerged, while the sour cream and onion notes lingered in the aftertaste.

Overall, the chips offered a hearty potato flavour, but their taste and texture, while enjoyable, were unremarkable and did not justify a repeat purchase.

This Simply Snacks Potato Chips Sour Cream & Chives contained 120 g. It was produced in Australia and purchased in Sydney, Australia in 2025.