Ruby chocolate is the fourth type of chocolate, after milk, dark and white. We first encountered ruby chocolate during our trip to Japan in February 2018, mere days after it was first introduced to consumers in a new flavour of KitKat in Japan at their KitKat Chocolatory stores (we visited the one in Ginza). Ruby chocolate gains its name by virtue of its red-pink colour that is rumoured (production methods are a trade secret) to arise from the natural colour of unfermented (or minimally fermented) cocoa beans from which the chocolate is made.

The chocolate first arrived at the KitKat Chocolatory in Melbourne in May 2018. One year on, this Nestlé KitKat Ruby was released in May for a limited time exclusively to Woolworths at an affordable $2.00.

KitKat Ruby contained four wafer fingers covered with an all-natural red-pink coloured ruby chocolate (68%, containing a minimum 32% cocoa solids and minimum 22% milk solids).

These bars have a sweet aroma similar to white chocolate. Upon tasting, the same creamy white chocolate notes come initially before an intense berry fruitiness came through as the chocolate melts to a smooth and creamy texture. The sweet berry flavour developed with a growing acidity the peaked in the finish, reminiscent of a berry flavoured yoghurt. The berry flavour was intriguing as it occurs naturally despite tasting like a flavoured white chocolate and bearing no resemblance to milk and dark chocolate at all.

This Nestlé KitKat Ruby contained 41.5 g. It was produced in Germany and purchased in Sydney, Australia in 2019.