This is the Heartland Potato Chips Hot Honey Crispy Chicken, a flavour produced in collaboration with Bree and Clint, hosts of the afternoon drive radio show on New Zealand’s ZM network.

The chip presented in a crinkle-cut format with a yellow potato base coated in an orange-red seasoning that appeared to have been applied in liquid form immediately after frying, interspersed with fine red flecks. Aroma opened with notes of sweet honey, savoury chicken and subtle pepper sharpness.

Initial contact delivered an immediate honeyed sweetness before the chip fractured with a prominent crunch and crispness. The seasoning appeared to contribute to a firmer bite, suggestive of light caramelisation, while the crinkle-cut structure provided a persistent crunch.

Through the mid-palate, prominent garlic notes developed alongside the savoury character of seasoned fried chicken. The sweetness softened as the roasted and savoury elements emerged, evoking the flavour of well-seasoned crispy chicken batter rather than the meat itself. Texture remained crisp throughout, with the seasoning coating the palate evenly without becoming powdery.

Towards the finish, a subtle chilli heat from the hot honey began to build, lingering gently between chips despite its restrained initial presentation. The interplay of sweet honey, savoury garlic and crispy chicken notes remained well integrated, with the heat providing lift rather than dominating the flavour profile. Aftertaste carried lingering savoury chicken seasoning and subtle pepper warmth.

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Overall, a crinkle-cut potato chip with a layered flavour progression and cohesive textural development, resulting in a well-balanced interpretation of hot honey crispy chicken that succeeds through restraint rather than intensity.

This Heartland Potato Chips Hot Honey Crispy Chicken contained 140 g. It was produced in New Zealand and purchased in Auckland, New Zealand in 2026.