This is the Koikeya Pride Potato Nihon no Kamiwaza Kanazawa Amaebi, a potato chip flavoured with sweet shrimp from Kanazawa Prefecture.
The chips presented in assorted sizes measuring approximately 4–5 cm in diameter and 1 mm in thickness. Each chip had a pale yellow hue and was generously coated in orange and white seasoning. Aroma opened with soft oceanic notes and restrained savoury sweetness.
Initial contact delivered a softly saline profile alongside a crisp texture, enhancing the immediate release of the potato flavour. The structure continued to fracture with a satisfying, persistent crunch, establishing a clean mechanical profile.
Through the mid-palate, a rich sweetness emerged as the seasoning appeared to rehydrate across the tongue, producing a lightly oily mouthfeel without becoming greasy. This was swiftly followed by a pronounced amaebi character, delivering deep oceanic notes that expanded rapidly and overtook the earlier potato sweetness. Texture remained crisp throughout, while seasoning migration intensified flavour concentration without compromising structural integrity.
Towards the finish, the shrimp profile gradually receded, allowing the potato base to re-emerge. Flavour resolved into a savoury, oceanic potato character with lingering shellfish notes. Limited oiliness remained on the palate, while seasoning transfer to the fingers was minimal.
Overall, a potato chip with a rising flavour progression from restrained salinity and potato sweetness into rich amaebi depth, supported by persistent crunch and cohesive textural development, resulting in a well-integrated and distinctly seafood-driven snack.
This Koikeya Pride Potato Nihon no Kamiwaza Kanazawa Amaebi contained 52 g. It was produced in Japan and purchased in Sydney, Australia in 2026.