This is OMG! Decadent Donuts, a market stall specialising in allergy-friendly doughnuts. The business operates numerous franchises around the country, with us visiting its stall at the Newington Pop Up Markets, held on the 1st and 3rd Saturday of each month from 9:00 am to 2:00 pm.
The doughnuts are free from gluten, dairy, egg, wheat, yeast, nuts and sulphites, and are also vegan-friendly. Impressively, OMG! Decadent Donuts has won multiple awards in blind taste tests against conventional doughnuts, rather than competing exclusively within an allergy-friendly category. Each doughnut is dusted with finishing sugar made from real fruits, vegetables and spices.
Pricing was $4.00 for one doughnut, $11.00 for three, $20.00 for six and $38.00 for twelve.
OMG! Cinnamon
This classic cinnamon doughnut won silver in the Best Cinnamon Donut category at the Bakery Association of Australia’s National Donut Competition in 2023, 2024 and 2026, competing against conventional cinnamon doughnuts in blind taste tests.
The doughnut had a crisp exterior generously coated in cinnamon sugar, which helped sustain the crispness as the structure yielded to an exceptionally soft, light and airy interior. However, the use of corn and potato starch meant it lacked the tenderness associated with gluten-based dough. Even so, it was an enjoyable allergy-friendly doughnut, although a higher cinnamon-to-sugar ratio would have given the spice greater prominence.
Coffee Coffee Yum Yum
This flavour won bronze in the Best Gourmet Donut category at the Bakery Association of Australia’s National Donut Competition in 2024.
Using the same base doughnut, this version was generously coated in roasted coffee-flavoured sugar. The coffee was well balanced against the sweetness, delivering a deep roasted profile without unwanted bitterness.
Choc Mint Bliss
This version used the same base doughnut, generously coated in sugar flavoured with cocoa, mint oil and sea salt. The mint was subtle but distinct enough to establish a chocolate-mint profile, without the cooling, toothpaste-like sensation that can accompany stronger mint flavours. Sea salt added warmth to the cocoa, keeping the flavour from being one-dimensional.
Berry Sinful
This version featured the same base doughnut, coated in sugar flavoured with raspberry, cacao, chilli and sea salt. The raspberry delivered vibrant fruity tartness that contrasted with the sugar’s sweetness, while the cacao and sea salt anchored the fruit with a familiar chocolate pairing. The chilli, however, was undetectable.
Strawberry Patch
This version featured the same base doughnut, generously coated in sugar flavoured with strawberry and vanilla bean. The strawberry notes were even more pronounced than the raspberry in Berry Sinful, providing a vibrant fruity contrast to the sweetness. The sharper fruit character also made the flavour more distinct.
Overall, OMG! Decadent Donuts was defined by a consistent, soft and airy doughnut base paired with fruit, spice and roasted flavour profiles from its finishing sugars. The cinnamon and coffee varieties were particularly well executed, with the former offering a crisp exterior and light interior, and the latter achieving a balanced roasted coffee flavour without bitterness. While the base lacked some of the tenderness of conventional gluten-based dough, the range demonstrated that allergy-friendly doughnuts could still deliver distinct flavours and contrasting textures.
OMG! Decadent Donuts operates a stall at the Newington Pop Up Markets, Newington Marketplace, 1 Ave of the Americas, Newington NSW 2127, on the 1st and 3rd Saturday of each month from 9:00 am to 2:00 pm.